The Reeta Ek Series
More Art, Less Decoration. That’s what defines our wallpaper.
'More Art Less Decoration'. It’s what we have written on our business cards. It’s why we get up in the morning. Google tell themselves not to be evil – we remind ourselves that we are doing to put more art out there in the Universe. That's the goal. MORE ART! More colour. More ideas. More expression. So why designer wallpaper, and why not culture or paint on a canvas? Well, wallpaper is a subversive tool as a form of modern art. It's known for being banal, so we love the idea that our artists can subvert it and make the medium message. It’s a universal luxury as well – anyone can hang our modern wallpapers in their homes and make their everyday house, arthouse. So we’re getting more art out there by giving artists the amazing new canvas of wallpaper to work with. By replacing, like for like, decoration with art. And now you are too. By buying one roll or a thousand rolls of our work you’re getting more art into places where there was none and supporting independent artists from all over the world.
Independent Artists. Inspired results. That’s what makes our wallpaper different.
There’s two ways to get anything done. The safe way and the fun way. If you’re hanging a wire between two buildings that you plan on walking across with a friend sitting on your shoulders, or if you’re building a fortress to keep out zombie hordes – then go the safe way. But if you’re creating awesome, unique modern wallpaper? Then go the fun route. That’s what we’ve done. We’ve asked the whole art world to create designs - and now we’re working with dozens of artist from all over the world, very few of whom have previously designed wallpaper. Tattoo artists, fine art photographers, hardcore graphic designers and a cow. True story. This means our designs are unique, luxury pieces created from original modern minds for original modern homes – like yours. So we’re always proudly independent of the normal ways of designing wallpaper. We believe the world is loaded with design and artistic talent and our job is to be a conduit to get that talent onto your walls. Which means inspired results.
More good shit. Less shit shit.
Another one of our mottos. It’s just simple isn’t it? The modern world is filled with enough terrible, plastic, annoying, lame shit that does nothing more than add to the cultural bonfire. That’s why we work with contemporary artists to create the good shit – original, unique and luxury wallpapers for modern homes. Our range is proudly and boldly a broach church of styles. We don’t have a ‘house’ style, but we do have a house standard - Originality and Artistry, with goddamned capitalized Os and As. There's no shortcut. The best designer wallpaper has that simple formula: good, unique ideas well executed. Evidence of the artist. An authentic voice. Evidence of craft. In our collection we have luxury hand-painted designs, modern and abstract expressive explosions of colours, beautiful and crafted pencil drawings for modern children’s and kids’ rooms, arthouse geometric designs created by globally known illustrators, tattoo wallpaper created by one of the most sought after contemporary tattoo artists, and on and on - modern art made for modern homes, delivered through the medium of luxury designer wallpaper. The one thing shared by all the work is the love, talent and imagination in the work. That’s the good shit.
Luxury designer wallpaper is for you.
Good design is for everyone. Now luxury wallpaper is too. We created FEATHR to put modern art into everyone’s hands via the medium of designer wallpaper. We’re not super-expensive and nose-in-the air-snobby. We work smart and use modern digital tools to keep our company lighter than a Victoria sponge, whilst making sure a good slice of the cake goes straight to the artists. We’re inspired by the like of Morris and Eames who wanted modern design to be for everyone. And you know what? It’s working. Our work has already seen everywhere from Amsterdam, to Mumbai, Singapore, Helsinki, New York, London, Paris, San Francisco and Sydney, in modern kids rooms, boutique hotels, luxury restaurants, unique designer homes, funky little B&Bs, contemporary office spaces; on feature walls, kitchen walls, bedroom walls, in living rooms, hallways, studies and every space in between. We’ve also had love from a ton of interior design magazine and bloggers (Elle Decor calls us their “new favorite wallpaper – and it’s even affordable”). We are modern luxury wallpaper designed for everyone who loves art, design and has a house with walls.
We have dogs.
Dogs are the best! They make you get outside and keep you silly. Yes to dogs!
Tom, Anne & Oli.