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FEATHR & Elo collaborate for new modernist wallcovering collection

20. November 2018

Design collective FEATHR have announced a new collaboration with Argentinian creative force and Instagram star, Eloisa Iturbe, also known as Elo.

 

Elo’s striking visual works are created using the simplest of materials.  With nothing more than a selection of hand-cut wooden blocks, Argentinian sunshine and her Leica camera, she forms beautifully balanced geometric artworks - full of intriguing curves, crisp edges and sharp shadows cast by the wooden blocks.  

Artist Elo in her studio

Artist Elo in her studio. Image credit: Martin Lanciano

Work in progress by artist Elo.  Image credit: Martin Lanciano

Work in progress by artist Elo.  Image credit: Martin Lanciano

 

Whilst her work recalls the playful abstractions of the Memphis Group, the influence of modernist Latin American architecture is arguably more present.  Elo’s marriage of geometric form and natural light recalls the aesthetic of the likes of Oscar Niemeyer and Clorindo Testa.

Elevation Sage by Elo for FEATHR

Elevation Sage by Elo for FEATHR

Artist Elo in her studio. Image credit: Martin Lanciano

Artist Elo in her studio. Image credit: Martin Lanciano

 

With over two hundred thousand Instagram fans, Elo’s work is followed all around the world - and by collaborating with FEATHR she’s now bringing it into interiors for the first time.  The new FEATHR x Elo collection includes three stunning wallcoverings, each created from an original Elo artwork.

Utopia Blue by Elo for FEATHR

Utopia Blue by Elo for FEATHR

Artist Elo in her studio.  Image credit: Martin Lanciano

Artist Elo in her studio.  Image credit: Martin Lanciano

 

With its well-balanced and minimalist form, the Elevation wall mural displays all the subtle and style of Elo’s artwork.  Muted sage, pastel terracotta and warm taupes create a calm palette in the Elevation range, with the colour ways also including a minimalist monochrome option.  Elevation is available as a wallpaper mural sized up to 451cm (14’9”) wide by 320m (10’6”) high, in Sage, Taupe, Blush and Monochrome.

Elevation Blush by Elo for FEATHR

Elevation Blush by Elo for FEATHR

 

The Utopia wallpaper reflects the architectural ideals of Latin American Modernism.   Structural shapes create an intricate and playful pattern in this striking centerpiece wallpaper.  The colour range includes a rich deep ocean Blue, earthy Green, a calm concrete Grey and a soft Lilac.  Utopia comes in repeatable wallpaper panels, each measuring 150cm (4’11”) wide by 320m (10’6”) high.

Utopia Green by Elo for FEATHR

Utopia Green by Elo for FEATHR

Work in progress by artist Elo.  Image credit: Martin Lanciano

Work in progress by artist Elo.  Image credit: Martin Lanciano

 

With natural light forming such a core part of Elo’s creative process, the final wallcovering in the collection is named ‘Solar’.   An energetic dash of structural form moves across the wall mural, with a single neon pink beam linking the two sides of the mural. Solar is available in a single colourway, Original, with its muted tones and colour flash making it particularly well suited to minimalist Scandinavian interiors.  Solar is available as a wallpaper mural sized up to 451cm (14’9”) wide by 320m (10’6”) high.

Solar Original by Elo for FEATHR

Solar Original by Elo for FEATHR

Artist Elo in her studio.  Image credit: Martin Lanciano

Artist Elo in her studio.  Image credit: Martin Lanciano

 

Tom Puukko, founder at FEATHR, commented, “I have so much admiration for Elo’s work.  It conforms to the truth of visual perfection: you reach it not by adding more, but ensuring there is nothing left to take away.  The natural materials and craft of her creative process creates truly beautiful pieces, and I’m delighted to bring her work into interiors.”

Utopia Lilac by Elo for FEATHR

Utopia Lilac by Elo for FEATHR

 

Elo commented, “I love the way the sun interplays with my work: so crisp and detailed, the contrast and warmness, and the shadows so dark and well-defined.  Collaborating with FEATHR takes my pieces to a new scale: now I can imagine them covering the wall of a home, bathed in the sunlight coming through a window.”

Elevation Monochrome by Elo for FEATHR

Elevation Monochrome by Elo for FEATHR

neon pink wall mural wallpaper

Utopia Grey by Elo for FEATHR

 


The FEATHR x Elo collection is available on substrates suitable for both residential and commercial projects.  Wallpaper mural prices start from £49/€59/$69 per square metre. Wallpaper panels prices start from £129/€149/$169 per panel.  All designs are available exclusively from FEATHR at www.feathr.com or via the FEATHR retail network.


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